Knowing our users
Fiskars Outdoor offers a wide range of innovative, reliable and essential gear for people on the move. The business area focuses on the Gerber brand globally and Buster Boats in the Nordic region. Gerber is a leading outdoor equipment brand, specializing in knives, multi-tools, lighting, and outdoor accessories. Buster Boats are the most popular aluminum boats in Finland, Sweden, and Norway.
To develop innovative products that meet this standard, we are dedicated to rigorous end user research uncovering our customers' needs and desires. This includes observing them engaging in specific activities, listening to their preferences and their frustrations, and testing our solutions in the same manner that they are ultimately used. This research is the foundation of our design process, and a major reason our brand continues to be trusted by discerning consumers throughout the world.
Fiskars Boats is the biggest producer of aluminum boats in Europe. To better cater to different consumers, we operate with two brands, Buster and Drive. Buster is the market leading brand for versatile leisure boating and professional use, two of its newest products being the Buster XL and Lx Pro. Drive Boats was introduced in 2010 and has found its consumers in the leisure segment.
In 2011, Buster managed to further improve market share in Finland and the main export markets, especially in Sweden and Norway. After active product development, both the Buster and Drive boat ranges are now in good shape to answer market needs in their chosen segments.