Reinventing gardening
Fiskars garden tools make gardening easier and more enjoyable. Innovative product development and targeted advertising campaigns are central to accelerating our growth.
Fiskars ranks as number one in the Americas and as one of the leading brands for garden hand tools in Europe. Our reputation for quality, innovation and good relations to the trade has helped us on this journey and through these qualities we aspire to be the leader in the garden hand tools
category globally. We are proud of our products and passionate about "reinventing the gardening experience" through keen attention to functionality, ergonomics and design. Gardens are increasingly seen as living extensions of the home and places where people can enjoy quality time with family and friends. Increased ecological and environmental awareness means that consumers
are now more interested than ever in knowing where their food comes from, which is reflected in the increasing popularity of Grow-It Yourself. Fiskars Garden embraces this trend.
Expanding presence
Rationalization of our brand portfolio and offering is an important part of our strategy for achieving future growth.
Fiskars garden tools can be found in almost every home improvement
and garden store and it is our strategy to intensify our collaboration with all our customers. While the overall trend for them is to cut down the numbers of suppliers, we have managed to strengthen our position and expand our product listings. We continue to invest in Central European markets and through consolidated marketing efforts achieve enduring success throughout the region and onwards globally.
Fiskars Garden key figures
- Net sales EUR 294.3 million
- 40% of consolidated net sales
- Personnel 1,446
